Fred Keller – Colorist

Senior Colorist Fred Keller is heading home; the veteran post production artist, a mainstay of the color scene in Chicago for the past dozen years, is going back to New York as he sets out to build the color department at Click 3X, the renowned production and digital studio based here.

Keller’s color credits are richly-hued and impressive. A Queens native and graduate of Fordham, Keller spent a dozen years as a Senior Colorist at Filmworkers Club in Chicago, where he worked for every major agency in the Midwest, including Leo Burnett, DDB, FCB, Energy BBDO, Havas, Burrell, mcgarrybowen and others.

He started his career in New York, however, at the venerable color studio Manhattan Transfer, which later became Company 3. While there he not only graded commercials but also worked on longer-form projects including music videos, features and TV series such as Sex and The City and The Wire for HBO.

His current commercials reel includes spots for such brands as McDonald’s, State Farm, Coors, Walmart, Alfa Romeo, Capital One, Skittles and many others. To view his work, click here.

In addition to handling color grading, Keller will also partner at Click 3X with the renowned Sr. Flame Artist Victor Melton to offer clients an integrated color, finishing and retouching resource.

“Bringing in a talent of Fred’s stature is an important part of our plans for Click 3X,” says Corbett. “Our expanding our color capabilities meshes perfectly with our relationship with our sister company Industrial Color Studios. They have a long legacy of doing high-end color correction for fashion, beauty and consumer brands, and that appreciation for the role of the color artist in the creative process is part of our corporate culture.

“Given this, it made sense for us to elevate the color work we’ve been doing, and Fred’s eye, his aesthetic and his experience working with agencies, creative teams and brands complements the ICS legacy nicely, as well as our own,” Corbett continues. “They’ll provide the foundation for our color department as we move forward.”

Keller says he was looking to return to New York, and the opportunity to not only lead but help build a color department at Click 3X appealed to him greatly. “I’ve been aware of them since my time in New York, and knew they were a well-respected and highly regarded studio,” he says. “I was impressed when they became part of the Industrial Color family; it told me they’re a progressive company adapting to changes in the industry. When I asked around about them, the response I got from friends and colleagues was overwhelmingly positive.”

Being part of ICS, Keller feels, means Click 3X will be a major player when it comes to color: “With this legacy, you really need to be able to offer color work at the highest levels,” he says. “I see color as playing a critically important role in achieving a client’s vision. It’s about creating a visual language that incites the viewer’s emotions, and I’m looking forward to working with creatives who want to take an unconventional approach to exploring the look and feel of their projects.”

While Keller will be based in New York, he’ll be available to Click 3X clients via the company’s expanded network of facilities located in Chicago, Los Angeles, Dallas and Philadelphia. As for being back in Manhattan, he notes how the city and its post-production marketplace has changed, as has the color grading profession. “The ease of access to color tools has made so many people think they can do color work,” he

observes. “But you really need an experienced color artist, working with a supportive environment, to maintain the kind of quality clients, agencies and audiences expect. It’s important to avoid that mentality that says something is merely ‘good enough’ for digital or mobile.”

Groceryshop 2018 in Las Vegas

Click 3X’s own Culinary Creative Director, Charlotte Omnès, will be attending the 2018 Groceryshop event in Las Vegas. Click 3X’s food division, Food@Click, is anchored by Charlotte. Armed with culinary knowledge and experience, Charlotte works with the rest of the creative team to ensure that the narrative is accurate and authentic from a food perspective. She works collaboratively in this regard, to take into account client needs and create a cohesive food story– one which will resonate with the client’s core consumer. Charlotte may work as the key stylist on a project, or may put together a team of stylists and other food related professionals to help best execute a given project.

Charlotte will be speaking on the Content Marketing for Grocery and CPG panel, along with Ashley McCollum, and interviewer Matt Osias, the VP of Content Marketing at Hawke Media.

Groceryshop is a 3-day innovation event, focusing on Disruptive Trends, Technologies and Business Models in Grocery & CPG. The Event will be held on October 28-31, 2018 at the Aria, Las Vegas.